For example, if I was going to share this post by Neil at Quick Sprout, ‘Why Every Business Should Blog,’ I could just put ‘great post by Neil, really good stuff.’ But, that’s really generic, and when people see hundreds of pieces of content in their feed that’s not really going to stand out. But, if you put something like this, ‘point number three is insane, I need to start doing that more often,’ people are going to be like I wonder what point number three is. They’re going to be much more likely to engage, share, click through, etc., which are the things you want when you publish something on Facebook.
For example, if I was going to share this post by Neil at Quick Sprout, ‘Why Every Business Should Blog,’ I could just put ‘great post by Neil, really good stuff.’ But, that’s really generic, and when people see hundreds of pieces of content in their feed that’s not really going to stand out. But, if you put something like this, ‘point number three is insane, I need to start doing that more often,’ people are going to be like I wonder what point number three is. They’re going to be much more likely to engage, share, click through, etc., which are the things you want when you publish something on Facebook.
For example, if I was going to share this post by Neil at Quick Sprout, ‘Why Every Business Should Blog,’ I could just put ‘great post by Neil, really good stuff.’ But, that’s really generic, and when people see hundreds of pieces of content in their feed that’s not really going to stand out. But, if you put something like this, ‘point number three is insane, I need to start doing that more often,’ people are going to be like I wonder what point number three is. They’re going to be much more likely to engage, share, click through, etc., which are the things you want when you publish something on Facebook.